Privacy Policy

All content on this Internet site is owned or controlled by The Audio Factory, a Division of Lenbrook Industries Limited and a Member of The Lenbrook Group of Companies. The Audio Factory provides access to and use of our Web site and products subject to the following Privacy Policy.

The Audio Factory is committed to protecting your personal information. The following privacy policy describes how The Audio Factory collects, uses and safeguards the personal information you provide to us when using this website and our products. This privacy policy should be read in conjunction with our Terms of Use Policy.


Types of Information We Collect

We collect two types of information from you:

  • information you submit to us and
  • information our site gathers automatically

Information You Submit

You may submit personal information directly to The Audio Factory through our website; for example, when you submit your email address for updates, register your product under the “Support” tab of the site, or contact us under the “FAQ” tab of the site. The Audio Factory uses this information to:

  • contact you;
  • provide customer support on the use of our products and services (including by use of a third party chat application);
  • provide you with information relating to our products and services; and
  • generally respond to your queries

On occasion you may also submit information to us in connection with special offers, promotions or contests. This information allows us to administer these programs, and we may also use the information collected to send you further marketing and promotional material relating to our products and services.

A third party is the authorized reseller and vendor of record for all sales made through this website.  The third party manages personal information you provide during the order process, in accordance with their Privacy Policy  which is available here In accordance with this privacy policy the third party vendor does provide us with contact  and sales information, shipping instructions, and indicates whether you would like to receive future marketing information. We use this information to arrange for shipping, to fulfill our warranty obligations for items you have purchased from the third party and to provide you with marketing information if requested.

Information our Site Gathers Automatically

We welcome everyone to search and use The Audio Factory site without charge to view our products and services. As you browse the website we automatically record the Internet address of your computer (not your e-mail address) and other standard tracking data to track the number of visits to our web site, the parts of our site that are most frequently visited and the average time spent on The Audio Factory web site, as well as to stop hacking and unauthorized login attempts.

We use this information to:

  • evaluate interest in various products and services;
  • measure the use of our sites; and
  • generally improve the content of our web site

You should know that usage tracking data is not associated with individually identifiable or personal information, and does not reveal anything personal about you.

Cookies and Pixels

Like many other commercial web sites, The Audio Factory uses standard technology known as ‘cookies’ to collect information about how you use the site and to ensure that visits go smoothly. Cookies do not reveal or contain any personal information, nor can they read any information on your computer or interact with other cookies on your hard drive.

The Audio Factory utilizes cookies on its website that keep track of (1) the country of origin from which a user is browsing, (2) the preferred language and region of the user, (3) whether the user has been shown popup(s) regarding special sales or promotions, (4) whether the user has acknowledged our Terms of Service with respect to cookies.

The Audio Factory website may also serve users with cookies associated with Youtube and/or Vimeo for embedded videos.  (Please see their respective policies [] and [].)

The Audio Factory website utilizes Facebook, Twitter, and Google Analytics pixels, providing user and website analytics.

You should know that if you do not want your browser to accept cookies, you can turn off the cookie acceptance option in your browser settings. However, please note that disabling cookie support may prevent this site from functioning properly and you may not be able to fully utilize all of its features and information.

Click-through URLs

In some of our customer email communications, we use a device called a “click-through URL”. When you click on one of these URLs, you pass through our system before arriving at the web site that is your true destination. The Audio Factory uses click-throughs to determine the level of interest in particular topics and to measure the effectiveness of our communications. We do not share this data with anyone, and we make no attempt to match click-throughs to particular email addresses.

Need for Personal Information

Personally identifiable information is not required to obtain access to our public sites, however, if you choose to withhold such information where it is expressly required, we may not be able to:

  • give you access to certain sections of our web site;
  • send you information on The Audio Factory’s products or services or any other information you may have requested; or
  • contact you.

Use of Personal Information

The Audio Factory uses your personal information in response to the purposes for which it was provided, or as otherwise set out herein.

If you provide us with your email or other contact details we will ask you if we can use it to send you updates on the latest The Audio Factory products and services. If you do not want us to contact you, you may decline to receive this information and The Audio Factory will respect your wishes. If you do not decline to receive this information we may use the information that you have given us to inform you about our products and services.

Regardless of your choice, you may, at any time, request to discontinue receiving information about The Audio Factory products or services by contacting our Privacy Officer and informing us of your preferences.

The information you provide or we obtain from you via The Audio Factory web site will be held primarily by The Audio Factory. Our employees will have access to such information on a ‘need to know’ basis.

We may provide individually identifiable information to third parties in cases where it is required by law, or we may provide your personal information to our legal or tax advisors for business purposes.

It is The Audio Factory’s policy not to disclose any personal information about site users to third parties without specific permission to do so. The Audio Factory does not sell or disclose any of your personal information to marketers or periodical publishers.

Any third party display advertisements shown on our site may collect user information if you click or follow their instructions. We do not control any data collected voluntarily or involuntarily through these advertisements. You should investigate the privacy policies of any advertised site if you have concerns about its collection and use of user information.

If you sign up to receive firmware updates by e-mail, your name and email address may be provided to a third party business partner.  This information is shared solely for the purpose of protecting the intellectual property of such third party, and such third party will not further transfer your name and/or email or contact you for commercial purposes.

Acceptance and Consent

By using this web site, you signify acceptance and agreement with this Privacy Policy and the Terms of Use. If you do not agree with any one or more of our terms, please discontinue use of this site.

By submitting information to The Audio Factory, you consent to the collection, use, disclosure and retention of that information for the purposes described to you at the time of collection, or as outlined in this Privacy Policy.

If you have questions or concerns about your personal information or if you wish to stop receiving information about The Audio Factory products or services or have your comments removed from our guestbook, please contact us in writing at:

The Audio Factory
Attention: Privacy Officer
633 Granite Court
Pickering, Ontario L1W 3K1

Or by e-mail:
Or telephone: 1-905-831-6555, Ext. 4417

Protection of Children Online

It is our intention that The Audio Factory web site be used by adults. Children should always ask their parents or guardians for permission before sending personal information to The Audio Factory or to anyone else. We encourage parents to take an active role in their children’s use of the Internet. No information should be submitted to, or posted by visitors under 16 years of age without the consent of their parent or guardian and The Audio Factory will not knowingly send direct mailings, including email or other correspondence to anyone under the age of 16.

Security and Encryption

The Audio Factory protects customer data we collect by storing it on password and firewall protected servers using encryption technologies to protect against unauthorized access.

While The Audio Factory uses reasonable endeavors to provide a secure contracting environment it cannot guarantee the absolute security of information and you agree to assume the security risk for the information you provide on this site.

We urge you to take every precaution to protect your personal data while you are on the Internet. At a minimum, we encourage you to change your passwords often, using a combination of letters and numbers, and make sure that you are using a secure browser as you surf the Internet.


This site contains links to other web sites and The Audio Factory has no control over the content of third party sites and is not responsible for the privacy policies of such sites, nor for any information contained on those sites. We encourage you to review the privacy policies of such third party sites prior to disclosing any of your personal information.

Privacy Policy and Terms of Use

This Privacy Statement co-exists with our Terms of Use. Together these govern the general web site practices of The Audio Factory. We encourage you to familiarize yourself with these documents.

Products and Software Applications

Information We Collect

The Audio Factory sells some products that may transmit non personal information to allow us to upgrade the products operating software as upgrades are made available. To ensure that these upgrades have been successful and to assist us with future upgrades, we will also collect any system or operating errors that your product has experienced.

For The Audio Factory products that have statistics collection turned on, we will collect system configuration information, including:

  • Networking connection settings
  • Installed hardware and software options
  • Local library configuration
  • Registered streaming services

As well, we will collect content and usage information, including:

  • Timing information related to the performance of streaming services.
  • Technical statistics relating to track playback but not identifying which tracks.
  • Technical statistics relating to radio playback, including the station name.
  • Playback errors and other system failures.
  • List of registered streaming services.
  • Information related to the performance of streaming services.

We use this information to understand how our products are used and to make ongoing improvements to The Audio Factory’s products and services. No personally-identifying information is collected as part of this statistical data.

This information will be collected and stored in one or more databases (including cloud databases) and databases of select third-party service providers acting on our behalf. These databases may be located in the United States or elsewhere outside your country of residence.

Retention and Deletion

We will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected and processed, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements.

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case it is no longer personal information.

It is our policy to retain personal information for 9 months once such personal information is no longer necessary to deliver service of our website and products, and to delete such personal information thereafter.  This means that, if you close your account with us, we will delete personal information associated with your account after 9 months. Regarding other types of information we collect as described in this policy (Cookies, Log Files, Geo-Location Information, Device Identifiers), it is our policy to retain such personal information for 6 months and to delete such personal information thereafter.

Updates and Contact

This Privacy Policy was last updated on February 3, 2021. The Audio Factory reserves the right to update this Privacy Policy and the Terms of Use from time to time. Please check our pages periodically for changes. Your continued use of The Audio Factory site and products following the posting of changes means you accept the changes we make. If you have any comments or questions regarding this Privacy Policy or the Terms of Use, or if you have any issues regarding your personal information maintained by The Audio Factory, you may contact the Privacy Officer at the address noted above.